Our Story

In 2023, two friends from Liège, Belgium — James Braekman and Émile Moron — made a bold decision: they left university to chase their dream of creating a unique alcoholic beverage brand. With no prior experience, they had to learn everything about the market from scratch, investing all their time and resources into developing their very first product and introducing it across Belgium.

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Today, their mission has already taken shape, but the dream is only growing bigger. Karibu is a brand in full expansion, driven by the ambition to become one of Europe’s leading names in the premix industry.